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Twitter is Not a Strategy by Tom Doctoroff

epub |eng | 2014-09-30 | Author:Tom Doctoroff

Innovative Products A meticulously defined brand idea also inspires new product extensions, because it provides a focus for innovation. Consumers require much less of a hard sell because new products ...

( Category: Multilevel December 2,2014 )

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Glazer Bill

epub |eng | 2009-05-01 | Author:Glazer, Bill [Glazer, Bill]

copydoodles One of my best secrets for increasing response to all of my OUTRAGEOUS advertising is a simple-to-use software program that you install on your computer called CopyDoodles. You’ve probably ...

( Category: Direct November 24,2014 )

Fiefdom by Fiefdom

epub |eng | 2014-04-16 | Author:Fiefdom

Chapter Twenty-One The Dammed TWO HOURS TURNED into three. Ezra Pound's group and Oscar so Wild's went underground at a Track Fourteen station northeast of Wittenbergplatz. They were cold and ...

( Category: Management November 24,2014 )

The New Rules of Retail by Robin Lewis

mobi, epub |eng | 2014-06-18 | Author:Robin Lewis

Part 3 The Masters Chapter 10 The Master Model Omni-Brand to Consumer The Omni-Brand to Consumer model will accelerate in Wave IV and become the dominant, or master, model in ...

( Category: Advertising November 23,2014 )

The Real Mad Men by Andrew Cracknell

epub |eng | | Author:Andrew Cracknell

From left to right: Fred Papert, Julian Koenig, and George Lois. A Wasp, a Jew and a Greek – the prototype sixties Creative Revolution agency. An account handler, Carl Ally, ...

( Category: Company Profiles November 18,2014 )

Duct Tape Marketing by John Jantsch

epub, mobi |eng | 0101-01-01 | Author:John Jantsch

Pretest Your Letter Now that you’ve written your sticky sales letter, and you are happy with it, I recommend that you pretest it for readability. Here are a few tips ...

( Category: Marketing November 11,2014 )

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John Devincentis & Rackham & Neil Rackham

azw3, epub |eng | 1999-04-01 | Author:John Devincentis & Rackham & Neil Rackham

The shift from reporting tools to planning tools The shift from product communication tools to value identification tools FROM REPORTING TOOLS TO PLANNING TOOLS The reporting tools of most sales ...

( Category: Sales & Selling November 8,2014 )

Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing A Digital Edge Series - Vol. 8) by Taylor Gabriela

mobi |eng | 2013-06-21 | Author:Taylor, Gabriela [Taylor, Gabriela]

j) Check Google Traffic Estimator to see an estimate of the daily traffic, the cost per click, number of clicks per day and ad position, in addition to recommended daily ...

( Category: E-Commerce October 27,2014 )

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War by Jerry Della Femina & Charles Sopkin

epub |eng | 2010-07-20 | Author:Jerry Della Femina & Charles Sopkin [Jerry Della Femina & Charles Sopkin]

CHAPTER EIGHT FIGHTS HEADACHES THREE WAYS ‘The average copywriter and art director never stop learning. You have to know your product so well you could go out and be a ...

( Category: Business October 10,2014 )

Marketing For Dummies by Alexander Hiam

epub |eng | 2014-04-07 | Author:Alexander Hiam [Hiam, Alexander]

Being visual: Show, show, show Be sure to take full advantage of video’s other great strength: its ability to show. In a video ad, you can demonstrate a product feature, ...

( Category: Marketing August 29,2014 )

The Unpublished David Ogilvy by Ogilvy David

mobi, epub, azw3 |eng | 2013-01-08 | Author:Ogilvy, David [Ogilvy, David]

never got around to it. I myself have life insurance policies with three companies. Not one of them has ever written me a letter suggesting that I buy more insurance ...

( Category: Web Marketing August 1,2014 )

How To Market A Book by Penn Joanna

mobi, epub |eng | 2013-06-25 | Author:Penn, Joanna [Penn, Joanna]

(1) To differentiate brands Many writers are prolific across different genres but to keep fans from being confused, authors use separate names so readers know what they are getting. It ...

( Category: Advertising July 4,2014 )

Fascinate by Hogshead Sally

mobi, epub |eng | 2010-01-21 | Author:Hogshead, Sally [Hogshead, Sally]

Living Up to the Hype Forcing others to wait (whether for an appointment, or a new product release) can raise prestige. However, limiting availability only works when people get something ...

( Category: Direct July 4,2014 )

No, No, No, No, No, Yes. Insights From a Creative Journey by Gideon Amichay

epub |eng | 2014-01-19 | Author:Gideon Amichay [Amichay, Gideon]

Those of you who may have worked with media people, probably agree with me that there is a notion that the media doesn’t say no to money. That is not ...

( Category: Advertising June 23,2014 )

Contagious Why Things Catch On by Jonah Berger

epub, mobi |eng | 0101-01-01 | Author:Jonah Berger [Berger, Jonah]

THE POWER OF OBSERVABILITY Koreen Johannessen started at the University of Arizona as a clinical social worker. Originally, she was hired by the mental health group to help students deal ...

( Category: Consumer Behavior June 23,2014 )

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